Marketing Copywriter - Санкт-Петербург

We are looking for a Marketing Copywriter for an IT company specializing in mobile application development and ecosystem cross-platform solutions for users.
We are currently actively building a team for a new international project in the field of improving quality of life based on technology designed to change the principles of medicine through interactive prediction of health indicators and body condition, based strictly on scientific and research-backed solutions.

Key responsibilities:

— Create compelling copy for websites, landing pages, ads, emails, social media, and mobile apps;
— UX/UI Writing: Develop clear, concise, and user-friendly interface texts for web and mobile applications;
— Short-form creative content: Write punchy, engaging copy for social media, including Threads, Instagram captions, and ad creative;
— Content for articles: Develop blog posts, long-reads, interviews, case studies, and opinion pieces;
— SEO optimization: Work with keywords and collaborate with an SEO specialist to maximize content reach;
— Editing & polishing: Ensure all texts align with the company’s Tone of Voice, brand personality, and quality standards;
— Creative thinking: Participate in brainstorming sessions with the marketing team and contribute fresh ideas for campaigns;
— Performance tracking: Analyze content effectiveness, test hypotheses, and refine messaging for better engagement.

Requirements:

— 3+ years of experience as a copywriter or UX/UI writer.
— Ability to write for various formats: websites, social media, ads, newsletters, blogs, and UX copy.
— Creative mindset and the ability to craft engaging, scroll-stopping content.
— Strong understanding of SEO principles and content analytics.
— Flawless English (C1+ / native level).
— High attention to detail and the ability to turn complex ideas into simple, compelling messages.
— Experience in medical, tech, or digital products is a plus.

Nice-to-have’s:

— Ability to quickly adapt to changing conditions and independently search for solutions.
— Ability to make independent decisions and not be afraid to ask questions.
— Ability to make decisions based on analysis of past situations and experience.
— Ability to think from the task, not from the possibilities, willingness to improvise for the sake of the result.
— Experience working with medical data or in healthcare industry
— Knowledge of Big Data principles of work
— Desire to work in a scientifically oriented team and understanding of the project mission: a technology designed to change the principles of medicine through interactive forecasting of health indicators and the state of the body.